The Secret of Selling the Negro
Jul 04, 1954 | IMDB 6
21 min Watch NowDocumentary
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
MOVIE COMMENTS
SIMILAR MOVIES
X-Rated: The Ads They Couldn't Show
Murder in America: The Lynching of Emmett Till
Buffalo Soldiers, Victorio and Manifest Destiny
Daughters
The Corporation
Noble Sissle's Syncopated Ragtime
Helvetica
Pitch People
Miss Alma Thomas: A Life in Color
The Atomic Cafe
Leaders of Madison’s Black Renaissance
Das Plakat - Die Geburt der modernen Werbung
Mr. Dynamite: The Rise of James Brown
Art & Copy
A Son of Africa: The Autobiography of a Slave
Kokomo City
The Light Bulb Conspiracy
Black Is the Color: African-American Artists and Segregation
Little White Lie
Men Of The Forest
SIMILAR MOVIES
X-Rated: The Ads They Couldn't Show
IMDB 4 | Mar , 2005
Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.Murder in America: The Lynching of Emmett Till
IMDB 0 | Oct , 2025
Based on A Few Days Full of Trouble by Reverend Wheeler Parker, Jr. and Christopher Benson, the feature doc will explore two parallel tracks of the Till story. One set in motion by the last four years of an FBI investigation with details never before revealed, including significant new revelations of the case and its discoveries. The traumatic memory of Parker Jr., last surviving witness to the crime and Till’s cousin, drives that investigation. The second track is a deep immersion into the latest, proprietary findings, as high schoolers prepare for a reenactment of the murder trial of two of Till’s killers, Roy Bryant and J.W. Milam.Buffalo Soldiers, Victorio and Manifest Destiny
IMDB 0 | Apr , 2017
A look into the 19th century American-Indian Wars, Manifest Destiny, and the conflicts between Apache tribes and the African-American Buffalo soldier regiments.Daughters
IMDB 7.6 | Aug , 2024
Four young girls prepare for a special Daddy Daughter Dance with their incarcerated fathers, as part of a unique fatherhood program in a Washington, D.C., jail.The Corporation
IMDB 7.6 | Sep , 2003
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.Noble Sissle's Syncopated Ragtime
IMDB 0 | Oct , 2018
Combining footage unseen since WWI with original scores from the era, this film tells the story of Noble Sissle's incredible journey that spans "The Harlem Hellfighters" of World War I, Broadway Theatre, the Civil Rights movement, and decades of Black cultural development.Helvetica
IMDB 7.2 | Sep , 2007
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.Pitch People
IMDB 10 | Oct , 1999
The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.Miss Alma Thomas: A Life in Color
IMDB 10 | Jul , 2021
Alma W. Thomas lived a life of firsts: the first Fine Arts graduate of Howard University (1924), the first Black woman to mount a retrospective at the Whitney Museum of American Art (1972), and the first Black woman to have her paintings exhibited in the White House (2009). Yet she did not receive national attention until she was 80.The Atomic Cafe
IMDB 7.3 | Mar , 1982
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.Leaders of Madison’s Black Renaissance
IMDB 8 | Apr , 2022
Despite Blacks making up only 7% of Madison WI's population, they are leading in so many important areas from education to politics, and are launching so many multi-million dollar projects that people describe this period as a "Black Renaissance."Das Plakat - Die Geburt der modernen Werbung
IMDB 0 | Aug , 2018
Advertising: Colorful and projected on a large scale. The new era begins at the beginning of the 20th century in Berlin, Munich and Vienna. Lucian Bernhard, Ludwig Hohlwein and Julius Klinger put the products of industrialization in a new light: cars and cigarettes, fashion and cosmetics. The story of the three exceptional graphic artists and how their poster art revolutionized advertising.Mr. Dynamite: The Rise of James Brown
IMDB 6.9 | Apr , 2014
James Brown changed the face of American music forever. Abandoned by his parents at an early age, James Brown was a self-made man who became one of the most influential artists of the 20th century, not just through his music, but also as a social activist. Charting his journey from rhythm and blues to funk, MR. DYNAMITE: THE RISE OF JAMES BROWN features rare and previously unseen footage, photographs and interviews, chronicling the musical ascension of “the hardest working man in show business,” from his first hit, “Please, Please, Please,” in 1956, to his iconic performances at the Apollo Theater, the T.A.M.I. Show, the Paris Olympia and more.Art & Copy
IMDB 7 | Aug , 2009
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.A Son of Africa: The Autobiography of a Slave
IMDB 0 | Jan , 1996
A documentary following the life of Olaudah Equiano, based on his autobiography "The Interesting Narration of the Life of Olaudah Equiano, or Gustavus Vassa the African".Kokomo City
IMDB 6.7 | Jul , 2023
Four Black transgender sex workers in Atlanta and New York City break down the walls of their profession.The Light Bulb Conspiracy
IMDB 7.6 | Nov , 2010
Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.Black Is the Color: African-American Artists and Segregation
IMDB 0 | Jul , 2016
Black Is the Color highlights key moments in the history of Black visual art, from Edmonds Lewis’s 1867 sculpture Forever Free, to the work of contemporary artists such as Whitfield Lovell, Kerry James Marshall, Ellen Gallagher, and Jean-Michel Basquiat. Art historians and gallery owners place the works in context, setting them against the larger social contexts of Jim Crow, WWI, the civil rights movement and the racism of the Reagan era, while contemporary artists discuss individual works by their forerunners and their ongoing influence.Little White Lie
IMDB 6.1 | Nov , 2014
Lacey Schwartz grew up in a typical upper-middle-class Jewish household in Woodstock, NY, with loving parents and a strong sense of her Jewish identity - despite the open questions from those around her about how a white girl could have such dark skin. She believes her family's explanation that her looks were inherited from her dark-skinned Sicilian grandfather. But when her parents abruptly split, her gut starts to tell her something different. At age of 18, she finally confronts her mother and learns the truth: her biological father was not the man who raised her, but a black man named Rodney with whom her mother had had an affair.Men Of The Forest
IMDB 0 | Jun , 1952
An African-American family in Georgia works to save money for a power saw. Includes depictions of timber harvest techniques and process. Film made in 1952 by the United States Information Service and intended for foreign audiences.